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USA Tablet Computer Ownership Continues to Increase
Published on:
U.S. ownership rates for tablet computers continued to increase in the third quarter of 2012, according to new research released by the Consumer Electronics Association (CEA), and consumer satisfaction with these products remains consistently high.
Tablet ownership rates among online U.S. consumers reached 31 percent as of September 2012, more than doubling the ownership rate from October 2011 (14 percent). The report examined trend information on consumer behavior and sentiment regarding the sale and use of tablet computers between July and September 2012.
Approximately two-thirds of online consumers expect to purchase a tablet sometime in the future, with nearly half (45 percent) planning to purchase a tablet within the next two years. Additionally, mobile connected devices are the most wanted gifts this season, led by tablet computers. Tablets are the most wanted gift on adults' overall holiday wish lists and their consumer electronics (CE) wish lists.
"The tablet market continues to see incredible growth and is showing no signs of slowing down," said Kevin Tillmann, senior research analyst, CEA. "We expect tablets to play a big role in the upcoming holiday shopping season; not only in sales but also in complementary purchases such as accessories and gift cards."
Consumers continue to use their tablets primarily for entertainment activities. Watching movies remains the most popular use of a tablet. Messaging climbed to the second most popular activity this quarter, swapping with social networking, which fell to fourth. Listening to music remained third. Satisfaction with tablet computers remains on par with findings from the last three quarters, with almost nine in ten (88 percent) tablet owners reporting being satisfied with their device.
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