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Third of US Consumers Expect Improvements to Their Mobile Network
Published on:
Mobile network quality is of critical importance to the wireless and mobile industry as it works to address the bandwidth challenge. Consumers are increasingly judging the worth of a service, application or smartphone based on their network experience. With the increase in mobile data use, perceptions of a 'quality' mobile network are changing.
"Consumers now consider voice reception, data coverage and data speed when they rate the quality of their service," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "They tend to be basically satisfied with their voice and data service, but they would still like to see some improvements."
When asked to consider the quality of their service in the next 12 months, one third of U.S. consumers expect an improvement, while two thirds do not expect a change. However, those consumers who plan to purchase a new smartphone in the next 12 months are significantly more likely to expect an improvement in the quality of their service.
Tags: [USA]
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