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Best Buy Taps Brightstar To Streamline Reverse Supply Chain For Mobile Devices
Published on:
Handset distributor, Brightstar says that it has been selected by Best Buy to manage the retailer's entire inventory of returned mobile devices in the USA.
Brightstar has worked with Best Buy since 2009, providing technology, product and direct-to-consumer delivery services for the retailer's mobile device category. Through the new partnership, Brightstar will consolidate and optimize Best Buy's multiple device return channels. Best Buy will also leverage Brightstar's domestic and global distribution channels to improve device resale values in secondary markets, thus offering customers attractive trade-in opportunities to upgrade to the newer product models and technologies.
Brightstar will manage the receipt, sorting, triage, repair, refurbishing and repackaging of mobile phones that come back to Best Buy through its various service programs, including Trade-In and Buy Back, as well as via general returns and exchanges.
"Improving the reverse supply chain process is an innovative way for retailers to reduce costs while enhancing the customer experience," said Jeff Gower, president of Brightstar US & Canada. "Brightstar's proven supply chain optimization platform presents a real win-win opportunity for Best Buy and we look forward to helping them turn device returns into a business success story both for the consumer and the environment."
Tags: [brightstar] [best buy] [USA]
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