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Apple's IPad 3 Leads Surge in Vietnam Tablet Market
Published on:
According to IDC's Worldwide Quarterly Tablet Tracker, the Vietnam tablet market registered an astounding growth of 110% quarter-on-quarter (QoQ) in Q2.
Pent-up demand for Apple's new iPad 3 as well as a slight dip in the price of the existing iPad 2 contributed to Apple's impressive 170% QoQ jump. Samsung, Apple's main competitor in the market took a significant hit as consumers switched en masse to purchasing iPads instead of Galaxy Tabs in Q2.
"While Android vendors have the competitive edge in the local smartphone market, they are unable to compete with Apple in tablet segment as iPads are widely perceived to be in a league of their own" said Vơ Lê Tâm Thanh, Senior Market Analyst, Client Devices Research at IDC Vietnam.
He continued, "Apple has grown from strength to strength, as it dominates with an all-time high of 78% of the Q2 tablet market. Its reputation as a premium device continues to expand its loyal following in Vietnam's brand-conscious consumer market."
Android experienced mild growth in Vietnam's tablet market this quarter although this trend will be likely eclipsed by the iPad's meteoric rise. The outlook for Android based tablets may be further affected later this year if the rumours of Apple's iPad mini prove to be true.
Tags: [apple ipad] [Vietnam]
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