Underwear Firm Develops iPhone Cases

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A mens underwear company has launched a range of iPhone cases which are also secured a deal for them to be sold in Apple Retail Stores throughout Europe.

The fourteen iPhone cases are inspired by the Swedish fashion brand Björn Borg's underwear collections.

After the turn of the year, the products will also be sold in Björn Borg stores.

"We wanted to show what the brand is all about and picked the best prints of our underwear collections from a variety of seasons," said James Lee, Head Designer at Björn Borg.

However, the company noted that the introduction of the Björn Borg Apple products is not expected to affect the Björn Borg turnover and profit in 2012 to any significant extent.

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Tags: apple iphone 

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