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Latin American Operator Strategies for Postpaid Growth
Published on:
Latin America operators in highly concentrated markets are best positioned to pursue a postpaid strategy; however, operators in any market can successfully grow their postpaid base with the right initiatives revealed in a new report from Pyramid Research.
"It is now well-established that prepaid platforms are not an obstacle to profitability," says Pyramid Research Analyst, Daniele Tricarico.
Many operators in the prepaid heavy markets of Latin America show higher operating margins than other players in postpaid markets in Europe. Successful prepaid players in emerging markets have been able to increase profitability by implementing several initiatives.
"These include building scale to put pressure on network and device suppliers, maximizing the amount of on-net traffic and offering more flexible on-net pricing, increasing retention through airtime bonuses, and introducing mobile broadband and mobile data plans for pay-as-you-go users," he adds.
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