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Apple Inches Closer to Second Position in USA Smartphone Market
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Samsung has retained its place as the top handset manufacturer in the USA overall with 25.7 percent market share, according to comScore. Google Android led among smartphone platforms, accounting for 52.6 percent of smartphone subscribers, while Apple accounted for 34.3 percent.
For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers, followed by LG with 18.2 percent share.
Apple continued to inch closer to the #2 ranking with 17.1 percent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2 percent and HTC with 6.3 percent.
Top Mobile OEMs
| Share (%) of Mobile Subscribers | |||
|---|---|---|---|
| May-12 | Aug-12 | Point Change | |
| Samsung | 25.7% | 25.7% | 0.0 |
| LG | 19.1% | 18.2% | -0.9 |
| Apple | 15.0% | 17.1% | 2.1 |
| Motorola | 12.0% | 11.2% | -0.8 |
| HTC | 6.1% | 6.3% | 0.2 |
Smartphone Platform Market Share
116.5 million people in the USA owned smartphones during the three months ending in August, up 6 percent versus May.
Google Android ranked as the top smartphone platform with 52.6 percent market share (up 1.7 percentage points), while Apple's share increased 2.4 percentage points to 34.3 percent. RIM ranked third with 8.3 percent share, followed by Microsoft (3.6 percent) and Symbian (0.7 percent).
Top Smartphone Platforms
| Share (%) of Smartphone Subscribers | |||
|---|---|---|---|
| May-12 | Aug-12 | Point Change | |
| 50.9% | 52.6% | 1.7 | |
| Apple | 31.9% | 34.3% | 2.4 |
| RIM | 11.4% | 8.3% | -3.1 |
| Microsoft | 4.0% | 3.6% | -0.4 |
| Symbian | 1.1% | 0.7% | -0.4 |
Mobile Content Usage
In August, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4 percent of subscribers (up 2.3 percentage points), while browsers were used by 52 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3 percent of mobile subscribers. Game-playing was done by 34 percent of the mobile audience (up 0.5 percentage points), while 28.3 percent listened to music on their phones (up 1.3 percentage points).
Tags: [USA]
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