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Brightstar Acquires Mobile Phone Xchange
Published on:
Handset distributor, Brightstar says that it has bought UK based Mobile Phone Xchange (MPX), a device buy-back & trade business. Financial terms for the purchase were not disclosed.
Mobile operators and retailers using MPX can provide real-time pricing for trade-in devices right at the point of customer contact, which can be built into new service and renewal contracts. Used devices can then be refurbished and resold.
"Buy-back and trade in programs allow operators to reduce device subsidies - with like-new devices - and reduce churn with instant in-store payment or credit for trade-ins that typically result in a new device purchase with a renewed contract," said Marcelo Claure, CEO of Brightstar Corp. "It's an all-around win, with cash back value to the consumer and upsell value to the seller; and at the same time, it helps reduce e-waste."
Tags: [brightstar] [UK]
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