USA's Rural Cellular Association Re-Brands As Competitive Carriers Association
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The USA's Rural Cellular Association has decided to drop the rural bit and become competitive instead -- and has renamed itself the Competitive Carriers Association (CCA).
Announced in advance of CCA's 20th Annual Convention, the organisation said that the name change reflects the evolution of the wireless industry.
The CCA said that it will continue to advocate on issues of importance to carriers throughout North America, and will continue to operate as a "one carrier, one vote" organization. With more carrier and associate members, CCA expects that it will have a greater impact on policymakers, speaking on behalf of businesses nationwide -- not just in rural areas.
"Over the past several years, the wireless industry has seen increased consolidation and the emergence of a market duopoly. In light of the duopoly and the threat of further industry consolidation, our members -- both large and small -- all share a common goal," said Steven K. Berry, president and CEO of CCA.
"CCA will continue to work with policymakers to ensure competitive policies are adopted, which will benefit consumers, the economy and job growth. The organization will continue to be a home for competitive carriers through our advocacy efforts, trade shows, and industry ecosystem development programs."
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