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Singapore Airlines Expands In-Flight Mobile Data Services
Published on:
Singapore Airlines is launching an in-flight connectivity service on 14 aircraft in the fleet, including all five Airbus A340-500s which are deployed on the world's longest non-stop flights, between Singapore and both Newark and Los Angeles.
The launch is part of a $50 million program to bring Internet and mobile data services to customers, even when flying at 35,000ft.
Services have also been extended to more markets such as Australia, for which regulatory approvals had not previously been obtained.
Through a partnership with OnAir, the technology will be progressively rolled out across all of SIA's long-haul Airbus A380-800, A340-500 and Boeing 777-300ER aircraft over the next two years.
Services are offered on routes on which equipped aircraft are deployed, subject to regulatory approvals from individual countries. A map highlighting availability when flying over specific countries is published in the Airline's KrisWorld in-flight entertainment magazine.
A joint promotion with SingTel also enables SingTel Mobile subscribers to enjoy discounted roaming rates of up to 40% for in-flight text messaging and GPRS data services, as well as up to 20% for incoming and outgoing voice calls.
"As our customers' preferences towards entertainment and connectivity options change over time, so must we. Mobile and Internet connectivity capabilities are just the start, enabling our customers to stay connected even when flying at 35,000ft. There will be much more investment in the months and years ahead to keep our customers both connected and entertained," said SIA's Senior Vice President Product & Services, Mr. Tan Pee Teck.
Tags: [aircraft] [onair] [Singapore]
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