More Than Half of Mobile Users Avoid Certain Apps Due to Privacy Concerns

Published on: 5th Sep 2012

­More than half of American mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a survey conducted by the Pew Research Center's Internet & American Life Project.

In all, 88% of U.S. adults now own cell phones, and 43% say they download cell phone applications or "apps" to their phones.

Among app users, the survey found that 54% of app users have decided to not install a cell phone app when they discovered how much personal information they would need to share in order to use it.

In addition, 30% of app users have uninstalled an app that was already on their cell phone because they learned it was collecting personal information that they didn't wish to share

Taken together, 57% of all app users have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons.

Methodology

The results reported here come from a nationwide survey of 2,254 adults between March 15-April 3, 2012, including interviews on landline and cell phones and conducted in English and Spanish.

 

Tags: [mobile apps]  [USA]