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Apple's Share of USA Smartphone Market Grows to 1 in 3 Subscribers
Published on:
Samsung has retained its top spot in the USA phone market, with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share, according to comScore analysis. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points).
Smartphone Platform Market Share
More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent versus April. Google Android ranked as the top smartphone platform with 52.2 percent market share (up 1.4 percentage points), while Apple's share increased 2 percentage points to 33.4 percent. RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).
Mobile Content Usage
In July, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 1.5 percentage points). Downloaded applications were used by 52.6 percent of subscribers (up 2.4 percentage points), while browsers were used by 51.2 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.9 percentage points to 37.9 percent of mobile subscribers. Game-playing was done by 33.8 percent of the mobile audience (up 0.7 percentage points), while 28.3 percent listened to music on their phones (up 2.5 percentage points).
Top Mobile OEMs
| Share (%) of Mobile Subscribers | |||
|---|---|---|---|
| Apr-12 | Jul-12 | Point Change | |
| Samsung | 25.9% | 25.6% | -0.3 |
| LG | 19.2% | 18.4% | -0.8 |
| Apple | 14.4% | 16.3% | 1.9 |
| Motorola | 12.5% | 11.2% | -1.3 |
| HTC | 6.0% | 6.4% | 0.4 |
Tags: [USA]
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