Vodafone and Zain Sign Partnership Agreement
Published on: 3rd Sep 2012
Note -- this news article is more than a year old.
Vodafone has confirmed the details of the previously rumoured talks with Zain and is to expand its Partner Market presence in the Middle East.
Under the non-equity partnership agreement, Vodafone will work with Zain companies in Saudi Arabia, Bahrain, Kuwait, Jordan and Iraq. The company said that this will complement its own regional operations in Egypt and Qatar and increase the number of countries in which Vodafone has Partner Market agreements to more than 50.
Zain will have access to Vodafone's devices and services in its home markets and become the preferred partner of Vodafone in respect of the agreed areas of cooperation. Vodafone and Zain will work together to provide customers with harmonised roaming rates across multiple countries with greater cost efficiencies and Zain will be able to use the Vodafone brand.
Vodafone's multinational customers served by Vodafone Global Enterprise will benefit by being able to add the Zain countries to their existing contracts for international managed services, while continuing to be serviced via a single point of contact.
Mr Ravinder Takkar, CEO, Vodafone Partner Markets, commented: "Our agreement with Zain provides an opportunity for Vodafone to build its presence and work with a leading operator in the Middle East. By combining the geographical reach of our companies' respective networks, we can strengthen and deepen the benefits to our customers operating in these large and dynamic markets. "
As we noted before, Vodafone has been in a partnership agreement with Zain for the past 10 years. Back in 2002, when Zain was known as MTC, it had co-branding agreements across several countries. These expired after five years, and MTC-Vodafone was rebranded as Zain. However, it continued to be listed on the Vodafone website as a Partner company.