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Trade Group Formed to Promote Indoor Location Based Services
Published on:
An "In-Location Alliance" has been launched today by 22 companies across industries to drive innovation and market adoption of indoor positioning and related services.
Accurate indoor positioning opens up plenty of possibilities for new mobile services. For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations. For facility owners and local service providers this could enable, for example, increased local customer identification; enhanced product placement; and better customer satisfaction by deploying resources when and where needed.
Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile, TamperSeal, Team Action Zone and Visioglobe.
Alliance members will pilot the most promising services and use cases from a business and solution point of view. The other important task for the Alliance is to ensure a multivendor environment by promoting open interfaces and a standard-based approach.
The primary solutions will be based on enhanced Bluetooth 4.0 low-energy technology and Wi-Fi standards using relevant existing or coming features of those technologies. Pre-commercial pilots and business model verifications will start in 2012, while 2013 is expected to bring mobile handset-based implementation enabling the first consumer applications in the indoor mobile environment.
The Alliance says: "The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption."
Tags: [location based services] [lbs]
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