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Vodafone Appoints New Agency to Handle Global Corporate Advertising
Published on:
Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the USA. The appointment is the outcome of a worldwide agency review and subsequent competitive tender process led by Group Communications Director Matt Peacock and Head of Enterprise and Industry Analyst Communications Nicola Rossi.
Commercial terms were not disclosed.
Text100 will provide planning, campaign management and local tactical support for B2B initiatives targeting a wide range of enterprise audiences in more than 70 markets.
Enterprise accounts generate a quarter of Vodafone Group's global revenue, and the company now serves more than 30 million business customers around the world.
Group Communications Director Matt Peacock said: "Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications."
The appointment specifically relates to support for Vodafone Group's B2B communications at a global level. There are no changes to local agency relationships, which support Newbury-based Vodafone UK.
Tags: [vodafone]
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