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Olympics Mobile Viewing - 70% Failure Rate
Published on:
New figures show that the majority of viewers have found it impossible to watch this Summer's major events via their mobile device. Only 15 percent of people watched a live sporting event on their mobile during Britain's summer of sport, according to research by CommProve. In addition, only 23 percent of respondents has ever watched live TV content through their smartphone or tablet outside of the home (without Wi-Fi).
CommProve's findings indicate that despite expectation this summer would be a breakthrough for mobile video, adoption has remained low with only 15% of respondents attempting to watch live video via their mobile.
Lars Pedersen, CEO, CommProve, comments: "Much as the Queen's Coronation in 1952 drove widespread adoption of colour television, sporting events such as Euro 2012, Wimbledon and the Olympics were expected to make mobile TV a widespread part of everyday life this year, but that's not what we've seen."
The findings indicate that the main reason for low uptake of mobile TV is poor reception, making mobile viewing impossible. 70 percent of respondents who tried to connect to live events whilst on the move failed as their connection was either too slow or they couldn't access 3G.
"Mobile operators have the infrastructure to make mobile video happen, but they can't handle the volume of traffic it creates. They need to start managing the traffic on their networks in real-time to ensure there is always space for mobile video," adds Pedersen.
Methodology
The research, commissioned by CommProve, surveyed 2,000 British mobile users between August 3rd and 17th.
Tags: [commprove] [olympics] [london] [UK]
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