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App Store Analytics Form Raises Additional Funds
Published on:
Mobile app store analytics provider, App Annie has closed US$6 million in Series B financing. The round was led by Greycroft Partners; with participation from e.ventures, Infinity Venture Partners, Kii Capital, angel investor Jarl Mohn and Series A lead investor IDG Capital Partners.
The company claims eighty percent of the Top 100 Grossing iOS publishers worldwide rely on its products for insights into downloads, revenues, in-app purchase and ranking data across categories and geographies, as well as trend analysis across the iOS, Mac and Google Play app stores. In addition, the company's premium market data service, App Annie Intelligence, is used by software and hardware manufacturers such as Microsoft and Nokia.
The announcement follows on the heels of the company's entry into the Android marketplace with the launch of App Annie for Google Play.
"App stores are driving today's digital economy," said Dana Settle, partner, Greycroft Partners. "App Annie is an invaluable tool for any business that needs access to the highest quality app store analytics and market data. As the marketplace for mobile apps and digital goods continues to explode, App Annie is incredibly well positioned to become the de facto analytics and intelligence standard across all platforms."
Tags: [app annie]
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