Mobile Communication is Breaking Down the Barriers Between Work and Leisure
Nearly half of Austrians, who are in employment and use computers both at home and at work, have the option of also using their personal devices at work and one in five companies in Austria actively support this.
The trend is moving towards Bring Your Own Device (BYOD) was highlighted in a survey commissioned by Telekom Austria. 10% find that a mobile lifestyle also gives them more leisure time.
"The mobile lifestyle that characterizes people's personal lives today is spilling over into the world of work. People's personal Smartphones or tablet PCs are becoming their communication centers. The barriers between private and professional use are becoming blurred. Users want to communicate with one and the same device, to manage both professional and personal appointments and data. In Austria, we are ahead of other countries in using personal IT devices in the workplace", comments Hannes Ametsreiter, CEO of the Telekom Austria Group, on the study.
The study also shows that IT equipment is vital for the young generation of
employees in particular. Companies must deal with these expectations. Another
driver of the BYOD trend: 54% of employees, who use computers at home and at
work, stated that they have more modern IT equipment at home.
Mobile communication on the increase
However, the trend towards Smartphones continues unabated. While 32% used mobile all-rounders for communicating on the move in 2010, this year they are already used by one person in two. Android is the most widespread mobile operating system: 46% surf and chat via the open, mobile operating system; this figure has virtually doubled compared with the same figure in last year's study. At 85%, young men up to the age of 29 make most intensive use of their Smartphones.
Internet, e-mail, navigation and apps are becoming increasingly popular among Austrian Smartphone users. These mobile services and their use have doubled compared with 2010. 55% of the people surveyed are aware of cloud services and 13% already use these services on a regular basis.
Use of mobile applications, which are traditionally attributed to the Smartphone, is increasing significantly. A change in user behavior is apparent in people's personal use, in particular: specialized services for data transfer (e.g. Dropbox) are already used more frequently by users of cloud services than traditional e-mail web access and are ringing in the end of the era of mega-attachments.
SMS still the "killer application", telephony to remain stable
SMS remains as popular as ever: 90% of those questioned use the Short Message Service, sending 18 SMS on average per week. Nevertheless, the trend towards mobile chat and messaging services is noticeable. Those who use WhatsApp Messenger & Co. indicated that they send fewer SMS than previously.
As the study also confirms, both the number of telephone calls and the hours in which the mobile phone is switched off remain relatively stable. Austrians make 10 calls on average on weekdays and switch their phones off for three hours (2011: 11 calls, 3 hours). At the same time, their mobiles are their constant companions. Some three quarters of those asked always have them with them. Apart from personal calls (70%), mobiles remain the most important communication channel (72%). However, not everybody wants to be contactable at all times: 52% of those questioned find being constantly accessible a nuisance (2011: 46%), 57% deliberately leave their phones behind on some occasions (2011: 53%).