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Third of Brits Don't Expect 3G Access at Summer Events
Published on:
A survey by CommProve found that a third of Brits attending a summer festival do not expect to have access to 3G services at the event venue.
The research found that only 68 percent of phone users expect to be able to make and receive phone calls at crowded events, despite calling being the central and long established function of mobile phones. Despite heavy promotion by mobile handset makers and operators, users believe they are far less likely to be able to access mobile internet services.
One in three doesn't believe they will have access to Twitter and only 42 percent of users believe they will have Facebook access.
Though social networks have expected to be inundated with updates, as people tweet, photograph and video their way through the Summer events, CommProve's research shows that consumers are more sceptical and don't believe their network is capable of delivering these services to large crowds.
Though users believe Internet services are the least likely to work at the Summer's events, consumers showed particular frustration about losing traditional mobile phone services.
61 percent of respondents to CommProve's research said they find it extremely frustrating when they can't make or receive phone calls and 55 percent got extremely frustrated if they couldn't send and receive texts.
The growing consumer appetite for 3G access will please operator, 3, whose customers believed they would receive more reliable internet services (53 percent thought 3's mobile internet could be relied upon at a major event) than any other operator.
Most users have become used to delayed messages on New Year's Eve, but the increase in services such as social networking, instant messaging and photo sharing through a mobile phone has made these outages more regular and the feeling of 'disconnection' greater than ever.
Lars Pedersen, CEO, CommProve, comments: "Mobile operators are finding it increasingly difficult to keep up service demand, and this is resulting in service failures at the most frustrating moments. Operators need to make their networks smarter at managing traffic and ensure customers never miss out."
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