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Virgin Mobile South Africa Closing Most of its Retail Stores
Published on:
Virgin Mobile South Africa has announced that it is closing 30 of its 38 retail stores as the company refocuses its marketing efforts. This initiative has already kicked off and is expected to conclude during the first half of 2013.
The local MVNO recently merged with the Middle-Eastern virtual operator, FRiENDi Group, and formally known as VMMEA.
The company said that the aim of the changes is to deliver an improved and differentiated customer experience by leveraging VMMEA best practice and investment in improved systems and processes across all aspects of Virgin Mobile South Africa's operations.
Virgin Mobile South Africa will be converting the eight remaining stores from sales focused franchise stores into full service stores offering our entire range of products and services including sales, renewals, upgrades and customer service and advice.
The company will also be offering online sales and service through a new improved website and is exploring new, alternative sales channels.
Tags: [virgin mobile] [mvno] [South Africa]
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