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Twitter Adds Location-Specific Filter for Advertisers
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The micro-messaging service, Twitter has stepped up its push into advertising by adding location based advertising to its collection.
Senders of Tweets have the ability to automatically add their location when they send the message, and now Twitter has started to exploit that information for its advertisers.
Until today a message sent out on Twitter would be displayed on the screens of all the people who follow that particular brand or advertiser. The new targeted Tweets enables brands to reach specific audiences by limiting which recipients can see the message.
For example, a company can send out a special offer tweet, but ensure it is only seen by people based in the area where the offer can be redeemed.
In addition, mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.
Twitter said that it has been testing this for several weeks with a group of current advertisers including @British_Airways, @CocaCola,The Washington Post (@wpsocialreader), and @Wendys. The feature is now available to all advertisers globally who use Promoted Tweets.
Tags: [twitter] [mobile advertising]
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