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Nokia Halves Retail Price of Lumia Smartphone in the USA
Published on:
Nokia has halved the retail price of its Lumia 900 smartphone in the USA when sold by AT&T in a move to try and bolster sales possibly as a prelude to the release of a successor model.
The handset was launched at a competitive price of US$100 with a two year contract and is now on offer for US$50.
The cut in price may be related to revelations that the handset will not receive an OS upgrade from Microsoft to support the newer Windows Phone 8 software, although they will receive a partial upgrade to include some of its features.
Nokia is said to be working on a replacement handset with upgraded hardware, but that is not due until later this year when the Windows Phone 8 software is also due to be released.
The company is under considerable scruitiny about its handset sales, and a failure to secure strong sales in the US market could have dealt a serious blow to the company. One of the key reasons given for the move to dump Symbian in favour of the Microsoft platform was access to the US market.
If sales are boosted by the price cut, then that may delay concerns about the migration programme, but only if the lost revenues does not impact on profits.
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