MediaTek to Embed Twitter App into Semiconductor Designs
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Fabless semiconductor company, MediaTek says that it will be embedding support for the Twitter website directly into its mobile platform solutions, which the company says will make the Twitter service available on more basic handsets.
With this partnership, MediaTek will preload the Twitter application in its MRE middleware as the default feature in its reference design for mobile handsets. With MRE, smart-feature phones will be able to run Twitter on minimal memory and hardware requirements.
MRE is MediaTek's middleware technology designed for mobile developers and application providers to deploy services and content for 'Smart-Feature phones'.
People with smart-feature phones will be able to use a native application consistent with smartphone applications currently available for iPhone or Android handsets.
"Our new partnership with Twitter further reinforces MediaTek's focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets," said Cheng-Te Chuang, Corporate Vice President of MediaTek.
The latest smart-feature phone solution, the MediaTek MT6255, will be the first model to carry Twitter applications. In the near future, twitter service preload will be also expanded to all MediaTek mobile platforms.
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