Mach Launches Bill Shock Platform for Mobile Roaming

Published on: 10th Jul 2012

­Mobile roaming service provider, Mach today announced the launch of its new Bill Shock Prevention solution. The company said that its solution ensures compliance with regulatory requirements, and helps operators improve revenue assurance by avoiding some of the problems that have been associated with the provision of roaming services such as bill disputes or exposure to debt.

Despite the rapid growth in domestic data consumption, the majority of consumers -- 58 percent according to recent research Mach conducted with YouGov -- continue to switch off 3G connectivity when travelling abroad due to fear of bill shock. This fear hinders operators' ability to deliver recurrent revenues from roaming - estimated to offer an additional value of up to $900 million globally if such concerns could be alleviated.

Guy Reiffer, Vice President Marketing & Partnerships, Mach, commented: "In order to remove the fear of bill shock and increase confidence in and uptake of data roaming, mobile network operators require granular, real-time insight into data usage. Furthermore, compliance with the latest EU regulation and the GSMA's recently announced Data Roaming Transparency Initiative will only be achieved by operators that can take proactive steps to ensure customers are notified about their data usage. Mach's Bill Shock Prevention solution gives operators exactly this kind of insight, playing a vital role in helping them to grow roaming revenues through increased usage and improved customer retention."

Part of Mach's M Serve cloud-based portfolio of fast-to-market mobile data monetization services, Bill Shock Prevention monitors subscriber data roaming usage in real-time and provides immediate alerts. Operators can pre-define usage thresholds that then trigger alerts to the operator and send SMS notifications to subscribers. End-users are also able to query data usage when roaming through SMS to gain real-time insight into their current usage levels. In certain cases, operators can block data traffic when consumption reaches particularly high-levels, thereby avoiding the risk of bad debt.

 

Tags: [bill shock]  [mach]