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Telefonica Signs Mobile Services Agreement with Etisalat
Published on:
Telefónica Digital and Etisalat have announced an agreement to jointly develop business opportunities, license products and share knowledge across a range of digital services. The partnership increases Telefónica's addressable market for digital services by 17 countries and exceeding 170 million customers, and opens the door to close co-operation and collaboration with the Middle East's largest operator, which has recently formed its own Digital Services unit.
In addition, Etisalat recently joined Telefónica in supporting Mozilla's efforts to develop the Firefox smartphone OS.
Within the field of M2M, the two companies will share technical & platform expertise, co-operate in international M2M roaming and collaborate in bidding processes. Etisalat will become Telefónica's partner in the delivery of managed M2M services to common customers.
From a financial services perspective, Telefónica and Etisalat will work together to jointly develop m-commerce initiatives, particuarly in the area of international mobile financial transactions.
The combined customer bases of the two companies and geographic reach creates a powerful negotiating position. As part of the agreement, Telefónica will jointly work with Etisalat in the acquisition of video content, while Etisalat will also participate in Telefónica's global device procurement process.
Other aspects included in the agreement are commercial knowledge sharing across cloud, digital advertising, eHealth and over the top communications.
"Like us, Etisalat recognises the enormous potential of digital services for our sector," said Matthew Key, Chairman & CEO of Telefónica Digital. "We strongly believe that open collaboration and partnership is the best way of driving innovation and delivering the best products and services to customers across our combined footprints."
Earlier this year Etisalat announced the formation of a new Digital Services unit and the appointment of Khalifa Al Shamsi as chief digital services officer.
Tags: [telefonica] [etisalat]
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