Making Voice Calls Drops to Fifth Most Frequent Use for Smartphone Users
≠On average, British smartphone owners now spend over 2 hours a day using their phones, according to a report commissioned by O2 into the way customers are using their handsets. However, the research found that making calls comes just fifth in a ranking of things they are used for.
Smartphone users spend more time browsing the internet (25 minutes a day), social networking (17 minutes a day), playing games (13 minutes a day) and listening to music (16 minutes a day) than they do making calls (12 minutes).
How long we spend using our smartphones (by activity) each day
|Browsing the internet||24.81|
|Checking social networks||17.49|
|Listening to music||15.64|
David Johnson, General Manager Devices for O2 in the UK, said: "Smartphones are now being used like a digital 'Swiss Army Knife', replacing possessions like watches, cameras, books and even laptops. While we're seeing no let-up in the number of calls customers make or the amount of time they spend speaking on their phones, their phone now plays a far greater role in all aspects of their lives."
The report also found that, for many people, the smartphone is replacing other possessions including alarm clocks, watches, cameras, diaries and even laptops and TVs as they become more intuitive and easier to use for things "beyond calls".
The phone has also started to replace a range of other possessions:
- Over half (54%) say they use their phones in place of an alarm clock
- Almost half (46%) have dispensed with a watch in favour of using their smartphone
- Two-in-five (39%) have switched to use their phone instead of a separate camera
- Over one quarter use their phone instead of a laptop (28%)
- One in ten have got shot of a games console in favour of their handset (11%)
- Perhaps indicative of where things are moving, one in twenty smartphone users have switched to use their phone in place of a TV (6%) or reading physical books (6%)
Johnson continued: "We're starting to see more and more phones being developed that interact with their users in new and interesting ways. Intelligent voice recognition and eye tracking are making phones even easier to use and we know our customers will love them."