U.S. Cellular Reshuffles its Management Team

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­USA based US Cellular has announced a shake-up of its management team, and that its chief strategy and brand officer, Alan D. Ferber is leaving the company. His position is being abolished and he wont be replaced.

In order to provide greater focus for marketing and brand management, David Kimbell, currently vice president, marketing, will assume the new role of senior vice president, marketing and chief marketing officer and will report directly to Dillon.

The new position of vice president, business strategy will report to Steven T. Campbell, executive vice president, finance, chief financial officer and treasurer. This role will lead an integrated approach to enterprise business strategy.

The new position of vice president, multi-channel strategy and operations will report to Carter S. Elenz, executive vice president, sales and customer service. This role is designed to enable delivering a seamless and integrated customer experience across multiple channels.

"The pace of change in the wireless industry continues to accelerate. These new leadership positions will provide role clarity, simplify decision making and will enable us to respond more quickly to changing industry dynamics," said Mary N. Dillon, president and CEO.

 

Tags: [us cellular]  [USA

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