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Study Finds Wireless Customers More Satisfied With Electronic Billing
Published on:
Mobile phone customers who receive their bills electronically tend to be more satisfied with their billing than those who receive bills through regular mail, according to a study commissioned by Sprint and conducted by BIGinsight, a market intelligence firm.
The study included more than 950 interviews conducted in April with customers from each of the major national wireless carriers.
"For years we have promoted electronic billing options as convenient, environmentally friendly ways to view, analyze and pay their bills," said Scott Rice, vice president - IT Care and Billing Services at Sprint. "The study tells us that wireless customers who receive their bills electronically are significantly more likely to be very satisfied with the ease of reading and understanding their bills."
While more than 30 percent of Sprint accounts currently use a paperless billing option, many customers prefer to receive a paper invoice. Sprint earlier this month introduced an inventive two-in-one envelope. The ecoEnvelope allows customers to receive and remit payment using the same envelope - making bill payment easier, minimizing mail costs and reducing paper use.
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