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Amazon Expands Android App Store, Changes T&C's for Developers

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Amazon has announced that Android app developers can now submit apps for distribution through its own App Store this summer in the UK, Germany, France, Italy and Spain, with plans for further global expansion in the near future.

The Amazon Appstore in the U.S. has grown to tens of thousands of apps and games in just one year. As a result of features like 1-Click purchasing and Test Drive (which allows customers to try apps before purchasing them), Amazon says that developers report strong monetization from the apps they offer through Amazon.

Developers should visit the distribution portal to learn about localizing apps with localized resource files for different regions, as well as other tips on how to prepare their apps for international distribution. Developers have the ability to select the countries where they would like to sell their apps. They can also set their list prices by marketplace.

New Amazon Mobile App Distribution Terms

Today Amazon is also announcing two changes to the Amazon Mobile App Distribution agreement. First, building on the success of the April In-App Purchasing launch, and to simplify our global terms, Amazon is aligning the revenue share for paid apps with that for in-app products sold using Amazon's In-App Purchasing Service. Starting on July 1, developers will earn 70 percent of list price on each paid app sale. This is a change from the prior terms under which developers earned either 70 percent of the app's sales price or 20 percent of list price (whichever was greater).

Second, the terms of the agreement have been adapted to provide even more flexibility around timing of app submissions. Developers can now better control which apps they will make available to Amazon customers, and when.

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