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Half the Australian Population Using a Smartphone
Published on:
The Australian smartphone industry is now worth over AU$15 billion (US$14.9 billion) per annum according to a new report published by Telsyte. Telsyte retains its prediction that Android will overtake Apple's iOS as the leading smartphone platform by 2014, but by only a small margin.
The lion's share of industry revenues is still going to carriers and vendors, however, over $1 billion of value has been created for suppliers of accessories, developers of apps and providers of mobile adverting.
Telsyte predicts that more than 20 million smartphones will be used by consumer by 2016. Already some 12 million consumers are using smartphone with the critical 50% of the population figure exceeded.
Telsyte estimates that by 2014, more Australians will access digital services via a smartphone than a computer, creating opportunities and challenges for businesses and governments alike.
"Australian consumers have rapidly adopted smartphones, but businesses still lag behind in developing services to take advantage of this fast growing user base" Telsyte Research Director Foad Fadaghi says.
"Smartphones are clearly becoming the go-to device for accessing services and information, but the pace of change has made it hard for all but the largest corporations and dedicated technology companies to keep up" Fadaghi says.
As many consumers are adopting their second or third smartphones, vendors have turned to apps and services that create customer "lock in", such as streaming music services and other platform specific features.
An important battle line will be LTE handsets, which Telsyte predicts will represent over half of all smartphones in use by 2016.
Tags: [android] [ios] [telsyte] [Australia]
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