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Who Poses the Biggest Threat to the Apple IPad?
Published on:
As the initial excitement over the new iPad subsides, are there any other tablet makers showing signs they can compete against Apple in the tablet market?
A May ChangeWave survey of 2,893 consumers took a close-up look at North American tablet demand, and finds the Apple iPad continuing to dominate consumer buying plans going forward. The only other manufacturer that is showing some signs of momentum is Samsung.
ChangeWave's previous two surveys forecasted huge jumps in consumer tablet demand - November's due to the holiday spending season followed by a March 2012 leap caused by the new iPad release.
In the aftermath, the May survey shows overall tablet demand has returned to more normal levels, with 7% of respondents saying they plan on buying a tablet in the next 90 days.
But when it comes to consumer demand for individual manufacturers, 73% of planned tablet buyers are still reporting they'll purchase an iPad. And while that's down a bit from the extraordinary demand levels seen at the time of the March new iPad launch, it's a clear sign that Apple's massive domination of the market is continuing going forward.
Amazon (8%) remains a far distant second, followed by Samsung (6%) - who while still in single digits has managed to double its share of planned purchases since last quarter and is the only other manufacturer besides Apple showing some signs of market strength going forward.
Other than that, no other manufacturer is garnering more than 3% of planned purchases.
Tags: [apple ipad] [samsung] [kindle]
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