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Samsung Aims to Capture Third of Chinese Smartphone Market
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Samsung is aiming to capture over a third of China's smartphone market, the senior vice-president of Samsung China has said.
The company has just launched two new models targeting the lower end of the Chinese smartphone market, which is currently dominated by local brands.
"There is a strong market trend that prompts us to provide lower-price smartphones in China ... and I think it's time now," said Wang Tong, senior vice-president of Samsung China, who is also the company's chief technology officer. He made the remarks at a Beijing news briefing on Friday.
Wang predicted China would ship more than 60 million entry-level, 3.5-inch screen smartphones this year, rising from 50 million last year.
"We are sure that about one-third of those products will be produced by Samsung," Wang added.
Samsung gained a market share of 22 percent in China's smartphone market in the fourth quarter of last year, according to Analysys International.
Nokia ranked second with a 15.3 percent share, while Huawei held 13.3 percent and ZTE had 11.2 percent.
On the web: China Daily
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