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txtNation launches new HLR Lookup platform

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UK based messaging service provider, txtNation have released their new HLR Lookup platform capable of processing several thousand messages per second. This news comes on the back of txtNation's plans for a new, upgraded Bulk SMS Gateway.

HLR lookup allows businesses to locate and check if a mobile number is in existence and more importantly it goes further in aiding mobile marketers to check what mobile network the customer is bound to and if they have had a mobile number port.

Michael Whelan, txtNation Director quotes, "With our growth in mobile billing now comes our growth in messaging, with our Bulk SMS messaging volumes up over 200% from last year. HLR is a frequently requested tool from our clients that wish to combine the use of mobile number lookup with their Bulk SMS and sometimes even billing activities. Put simply, we simply could not ignore this demand."

The benefits to HLR are many. Businesses can improve their Bulk SMS campaign success by only sending to valid mobile numbers and therefore reducing costs and improving their overall campaign ROI. In the billing space, businesses can check what mobile network the customer belongs to, therefore helping to eliminating billing complications and increasing accuracy.

txtNation who work and connect directly with mobile networks in multiple markets worldwide, say the addition of this number and network lookup technology to the txtNation Gateway will be more than just an 'add-on', as txtNation claim HLR Lookup has the potential to be a core offering in its own right.

With more and more marketing and advertising campaigns going mobile, marketers want to ensure every penny counts and budgets are not wasted by sending to mobile numbers that are not valid, using HLR Lookup as a form of data cleansing.

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Tags: hlr  txtnation  UK