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Bus Shelters in Toronto and Montreal to Get NFC Chips

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The Canadian outdoor advertising agency, Astral Out of Home says that it will embed NFC readers into its street furniture in Toronto and Montr al. The technology will enable consumers to interact directly with advertising via their smartphone to get further information about the products or services being promoted.

This new feature was developed with the partnership of Gauge Mobile.

"Consumers are very active and increasingly demanding, and our NFC-enabled street furniture will allow them to quickly get relevant information about products that they like," said Debbie Drutz, Director, Media Innovation, Astral Out-of-Home. "For its part, the advertising community will have at its disposal the most advanced technology to prolong its interaction with consumers."

NFC technology will be integrated into bus shelters in Toronto, and Columns and MegaColumns in Montréal.

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Tags: toronto  nfc  montreal  Canada