ZTE Shows Off a Range of New Smartphones
ZTE has announced a range of mid-range smartphones that company said will be aimed at users in the high volume/high value markets of Europe, Japan, the USA and China.
Leading the ZTE charge is one of the thinnest quad-core smart phones on the market today, the ZTE Era, which will be launched in Europe and China in the second half of 2012.
The ZTE Era handset packs high definition multimedia capabilities into a package that is just 7.8mm thick. Based on the NVIDIA Tegra 3 quad-core mobile processor and equipped with a NVIDIA Icera 450 HSPA+ modem, with a 4.3 inch QHD (960 x 540 pixels), 8GB of expandable memory, HD voice and Dolby sound, and running Android 4.0 (Ice Cream Sandwich).
"Last year, ZTE terminal shipments grew by 50 percent, exceeding our objectives, and we achieved a 400 percent increase in smartphone shipments," said ZTE EVP and Head of the Terminals Division, Mr He Shiyou. "This growth has been worldwide - ZTE smart terminal shipments in Europe increased by over 300 percent last year, and terminal shipments in the US by 100 percent. Revenue from international business is now over 60 percent of ZTE's terminal revenues."
"Our long-term goal for the Terminals Division is to achieve a compound growth rate of above 40 percent per year for five consecutive years from 2010, and to become one of the top three vendors in the global handset market by 2015." continued Mr. He Shiyou.
ZTE also announced a suite of new handsets including the ZTE PF112 with a 4.5-inch high density (HD) screen providing high quality 1028 x 720 pixels viewing and high specification audio and video capabilities; and 7-inch and 10.1-inch quad-core tablets for the European market.
Further announcements included the first appearance of the ZTE MiFavor UI smartphone user interface which simplifies and improves the Android user experience; the ZTE Touch and Share near field communications application which enables users to exchange data or make payment by simply touching their device to another; and additional models in existing handset ranges. These include the Kis and Acqua models with 3.5-inch and 4.0-inch screens respectively, providing additional price-points for this value Android 2.3 range; and the ZTE Blade II with an upgraded 1GHz processor.
ZTE also announced its second Windows Phone smartphone, the ZTE Orbit which runs the latest version of Windows Phone, and comes with 4GB of memory, HD Voice, and a 5Mpx autofocus camera with LED flash. The ZTE Orbit follows the ZTE Tania running Windows Phone, which launched in the UK in January and is shipping in the next few weeks. The ZTE Orbit will be available sometime in the second quarter of this year.
"In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development," Mr He Shiyou said. "We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America and Japan."