Huawei Appoints Advertising Agency for Global Smartphone Marketing Campaign
Published on: 24th Feb 2012
Note -- this news article is more than a year old.
Huawei has appointed BBH as its global advertising agency for its expanding range of smartphones, tablets and connected devices.
Huawei will unveil a major multi-million pound global brand and product marketing campaign in cooperation with BBH this summer in support of its new family of Ascend smartphones.
The advertising account will be managed by BBH offices in London and Shanghai, while Huawei has established a new marketing hub in London to manage and coordinate its global brand work with its headquarters in Shezhen, China. The centre will be led by Amy Lou, Director of Global Brand Management, Huawei Device.
Huawei and BBH will establish a new and differentiated brand platform and integrated campaign to focus on Huawei's flagship Ascend P1 smartphone, and a new member of its Ascend family to be announced at Mobile World Congress in Barcelona on February 26.
Mark Mitchinson, UK Executive Vice President at Huawei Device, said: "This is a milestone agreement for Huawei. There has been a great deal of work behind the scenes, over a number of months, and I am delighted at the appointment of BBH and incredibly excited about the birth of a new, differentiated and disruptive brand in the mobile market."