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Samsung Emerges As Most Preferred Android Device Manufacturer
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The popularity of the Google Android smartphone operating system (OS) has increased significantly in the last few years. New iGR research shows that, at present, 47 percent of U.S. smartphone users have an Android device, followed by 24 percent who own/use an Apple iPhone.
Of the major brands supporting Android, Samsung has the highest brand preference among consumers, followed by Motorola, HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied, although note that these brands currently sell comparatively lower volumes in the US market.
iGR's new research also shows that 45 percent of Android users researched the OS prior to purchase and specifically selected an Android device when they bought a new smartphone. It also appears that Google's reputation is driving Android sales -- 27 percent of Android users said that they selected an Android smartphone because they believed that Google was a "reputable company" and therefore inferred that Android must also be reputable.
"Understanding why consumers select specific brands and certain smartphones is critical to the success of OEMs in the highly competitive U.S. handset market," says iGR Research Analyst, Sarah Thoman, who authored the study.
"While a user's current handset brand influences the selection of a new Android smartphone, many other factors also come into play. For example, handset display quality and functionality also highly influenced the smartphone purchase decision." she added.
Tags: [samsung] [android] [USA]
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