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Vodafone Marks 10th Anniversary of its Partner Markets Alliances

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Vodafone is marking the tenth anniversary of its Partner Markets division by unveiling plans to expand its international presence through its mobile operator relationships.

In the last six months, Vodafone has established or renewed agreements with 12 companies including SFR and members of the Conexus Mobile Alliance in the Asia-Pacific region. Vodafone Partner Markets now intends to further expand into Asia and South America in 2012.

Separately, Vodafone unveiled a partnership with Pacific Mobile Telecom of French Polynesia, extending the Vodafone brand to one of the most remote territories in the Asia-Pacific region.

Vodafone Partner Markets CEO Ravinder Takkar said: "Over the past ten years, Vodafone has entered into partnerships with mobile operators in more than 40 markets. These strategic relationships are good for partners and good for customers. They offer the best of Vodafone's scale and global expertise combined with our partners' market knowledge and experience. Our Partner Markets division has grown rapidly in recent years, and we look forward to further expansion into emerging markets."

Tahiti-based Pacific Mobile Telecom is a new start-up operator which will now adopt the Vodafone global brand as it establishes a new 3G network in French Polynesia - a market which until now has had only one incumbent telecommunications company.

Vodafone Partner Markets are a series of strategic alliances between Vodafone Group and local mobile network operators which Vodafone does not own. The agreements offer Vodafone customers simple and reliable connectivity when roaming internationally, with consistent and familiar access to Vodafone services worldwide. Partner Markets agreements vary from full Vodafone branding arrangements under licence through to product branding, roaming and service resale agreements.

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Tags: vodafone  pacific mobile telecom  French Polynesia