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Qualcomm Stadium Renamed the Snapdragon Stadium for a Few Days
Published on:
The stadium in San Diego, USA sponsored by Qualcomm has been renamed - temporarily - as the Snapdragon Stadium, to promote the company's range of smartphone semiconductors.
The stadium renaming, a collaboration between the City of San Diego, the San Diego Chargers and the San Diego Bowl Game Association, represents a first in the area of stadium naming sponsorships and capitalizes on a ten-day span when the stadium plays host to three nationally televised football games.
Qualcomm will utilize a unique opportunity to promote its Snapdragon processors and reach millions of consumers. The combined three games are expected to have over 30 million TV viewers and 150,000 fans in attendance.
"Mobile is the biggest technology platform in human history, having a transformative impact on billions of people around the world," said Dr. Paul Jacobs, chairman and CEO of Qualcomm. "Naming Snapdragon Stadium will help us drive consumer awareness for Qualcomm's Snapdragon mobile processors and how they enhance the user experience on hundreds of millions of smartphones worldwide."
In addition to a full overhaul of the stadium's Qualcomm signage - to be temporarily replaced with red Snapdragon signs and banners - the ten day campaign will include device giveaways and an advertising campaign.
Tags: [qualcomm] [snapdragon] [USA]
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