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Smartphone Adoption Reaches 40 Percent in Canada

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Samsung to be the top handset manufacturer in Canada overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment, according to comScore figures.

In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent.

Smartphone Platform Market Share

8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent.

Top Mobile OEMs

  Share of Mobile Subscribers
Samsung 25.2%
LG 20.0%
RIM 14.3%
Apple 12.0%
Nokia 10.1%

Top Smartphone Platforms

  Share of Smartphone Subscribers
RIM 35.8%
Apple 30.1%
Google 25.0%
Symbian 4.2%
Microsoft 3.2%

Mobile Content Usage

Canadians use their mobile devices to access a wide variety of content. In September, 67.4 percent of the total Canada mobile audience used text messaging on their mobile device, compared to 88.1 percent of the Smartphone audience. Downloaded applications were used by 40.9 percent of the total mobile audience, compared to 84.2 percent of smartphone subscribers. Mobile browsers were another popular way of accessing mobile content, used by 36.9 percent of the total audience and 74.8 percent of the smartphone audience. 39.5 percent of the total audience and 79.3 percent of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviors included accessing maps (44.4 percent of smartphone subscribers), accessing bank accounts (28.8 percent of smartphone subscribers) and scanning QR codes (18.1 percent of smartphone subscribers).

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Tags: samsung  rim  apple  lg  nokia  Canada