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Telenor to Develop Personalised Android App Store

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Telenor has announced an agreement with Goolge to develop its own Android App Store with a continuously updated suite of relevant apps inside a fixed destination on the front page of Android Market, in a store in store concept.

An editorial team in each market will be responsible for selecting and presenting up to 50 apps - with high local relevance.

Customers will be able to pay for apps via their mobile operator, considered crucial in driving app adoption. Industry data shows that, given the option of paying via credit card or operator billing, approximately 70% prefer the latter.

The agreement covers all of Telenor's 11 international markets, with initial launch in the first quarter 2012 in Thailand, Malaysia, Hungary, Sweden and Denmark. The deal meets the insatiable demand for mobile content in established European markets as well as in the faster-growing Asian economies. While smartphone penetration might be lower on a percentage basis in Asia, they easily beat their European counterparts in absolute user numbers.

"This deal between Google and Telenor is designed to inject even more energy into the Android ecosystem. Most importantly, it means that millions of Telenor customers will experience easier access to more and richer mobile content, as well as flexible payment solutions," said Jon Fredrik Baksaas, President & CEO of Telenor Group.

Customers in Telenor's remaining global markets (India, Bangladesh, Serbia, Montenegro and Norway) will be upgraded later in 2012.

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Tags: telenor  app store  android