Airtel Selects Comviva's Dynamic Discounting for 5 African Countries
Published on: 14th Nov 2011
Note -- this news article is more than a year old.
Comviva says that it has signed a contract with Airtel Africa to deploy its Usage & Retention solution Dynamic Discounting. With this platform, Airtel Africa can entice subscribers to switch the timing of their calls and extend the duration of their calls by offering dynamic pricing.
The service has already been launched in Gabon and has reportedly achieved excellent uptake, as over 25% of the customers enrolled for the services within the first week of launch. Implementations at Airtel Chad, Madagascar, Burkina Faso and Congo DRC are underway and will be launched in phases.
Announcing the partnership, Manoranjan Mohapatra, CEO, Comviva said: "Our Dynamic Discounting solution will enable airtel to grow traffic and revenues at a lower marginal cost by achieving higher network utilization through the loading of incremental traffic. The solution will further optimize their marketing costs by reducing the need for reactive churn prevention and win back efforts,"
The service monitors base station usage and adjusts pricing to encourage higher use during currently off-peak times.