Mobile Internet Access Outpacing Fixed-line Internet Access
Nearly three quarters of mobile users access the internet via a mobile device each day, with 18% no longer using fixed line internet access whatsoever, according to a survey commissioned by the Mobile Entertainment Forum (MEF).
In some markets, the number of consumers accessing the mobile internet daily is higher than the number accessing fixed-line internet -- 74% in Singapore, 71% in Indonesia and 67% in India are accessing the mobile internet daily.
The report also illustrates how consumers are engaging in banking, payments and commerce via mobile. 44% in India and 48% in Singapore have engaged in some form of banking or financial activity on their mobile, including balance check and transfer of funds. This rises to 73% of respondents in Indonesia, with 63% having sent airtime to someone else - the highest share by country.
Mobile Commerce: Considerable scope for growth
Meanwhile, 85% in India, 80% in Indonesia and 84% in Singapore reported using their mobile phone to research or purchase a digital or physical product. Findings across all regions concur that the vast majority of respondents are actively using their mobile for the purchase of goods and items.
"Unquestionably, we can see from this landmark Global Consumer Survey that a seismic shift in mobile content and commerce consumption is taking place and Asian markets are spearheading this progress. The Mobile First world now requires significant and speedy work from MEF and its member companies, to make sure the experience safely and securely unleashes the truly remarkable levels of commercial transactions on connected devices we see every day", said Colin Miles, MEF Asia Chairman.
However, the report also cites security as the biggest barrier to M-Commerce adoption.
MEF Global Board Chairman, Andrew Bud commented "With 27% of consumers stating they would use mobile to make purchases more often if security was addressed, the need to build trust further in order to satisfy growing consumer demand is a clear industry call to action."
The report is available to download here
Markets surveyed were: Brazil, Egypt, India, Indonesia, Qatar, Singapore, South Africa, the UK and the US.
Tags: [mobile entertainment forum]