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NII Holdings Unveils New Brand Identity Across Latin America

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NII Holdings, which operates as Nextel in Latin America, today announced the launch of a new brand identity across the region, which includes a new logo, tagline and graphic design.

"As we pursue our plans of launching 3G networks and providing new products and services to expanded customer segments, it is the right time to refresh our brand identity with a new logo and brand strategy," said Steve Dussek, NII's chief executive officer.

The NII Holdings logo will change its design and color to coordinate with the new Nextel brand graphic identity that will be used in the company's markets. The new brand identity will be rolled out in a phased approach.

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