Nokia Competition to Compose its Next Ringtone
Published on: 5th Sep 2011
Note -- this news article is more than a year old.
Nokia is not only ditching its long standing Symbian OS for its next generation smartphones, but the company is now also looking for a replacement for its long serving default ringtones as well.
On a blog post, the company announced a competition to compose the next "Nokia Tune", with a prize of US$10,000 for winner.
For the first time ever, Nokia - together with AudioDraft - is asking users to create the next Nokia ring tone within select phones of Nokia's 2012 product portfolio. The winning entry will be made available on some 100 million devices and also be obtainable from Ovi Store.
Entries must be submitted by October 2, 2011.
The five most voted for entries will qualify automatically as finalists, where a panel of judges will pick further five entries for the finals and then make the deciding vote on who shall win the top prize of $10,000. Five runner-ups will also have their Nokia Tune available for download from Ovi store and be awarded with $1,000 each.
Possibly worth noting that in addition to the social media fuss the competition will generate, the prize money is possibly less than the royalties the company would have to pay to a commercial composer for a ringtone to be installed in 100 million devices.