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Samsung Continues to Top USA Mobile Phone Manufacturer

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comScore has published data from its MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share. Google Android continued to gain ground in the smartphone market reaching 41.8 percent market share.

OEM Market Share

For the three month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers (up 1.0 percentage points), followed by LG with 20.9 percent share and Motorola with 14.1 percent share. Apple strengthened its position at #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.

Smartphone Platform Market Share

82.2 million people in the U.S. owned smartphones during the three months ending in July 2011, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points. Apple strengthened its #2 position with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent).

Mobile Content Usage

In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points. Browsers were used by 41.1 percent of subscribers (up 2.0 percentage points), while downloaded applications were used by 40.6 percent (up 2.8 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points).

Top Mobile OEMs

Share of Mobile Subscribers
Apr-11 Jul-11 Point Change
Samsung 24.5% 25.5% 1.0
LG 20.9% 20.9% 0.0
Motorola 15.6% 14.1% -1.5
Apple 8.3% 9.5% 1.2
RIM 8.2% 7.6% -0.6

Top Smartphone Platforms

Share of Smartphone Subscribers
Apr-11 Jul-11 Point
Google 36.4% 41.8% 5.4
Apple 26.0% 27.0% 1.0
RIM 25.7% 21.7% -4.0
Microsoft 6.7% 5.7% -1.0
Symbian 2.3% 1.9% -0.4

Mobile Content Usage

Share (%) of Mobile Subscribers
Apr-11 Jul-11 Point
Sent text message to another phone 68.8% 70.0% 1.2
Used browser 39.1% 41.1% 2.0
Used downloaded apps 37.8% 40.6% 2.8
Accessed social networking site or blog 28.0% 30.1% 2.1
Played Games 26.2% 27.8% 1.6
Listened to music on mobile phone 18.0% 20.3% 2.3

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Tags: samsung  android  apple iphone  blackberry  lg  motorola  USA