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Smartphones and Tablets are Driving the Mobile Market in Taiwan

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A rapid adoption of mobile computing devices in Taiwan, from smartphones to tablets and netbooks, are the main reason behind an expected 15.9% CAGR in mobile data service revenue between 2011 and 2016, according to a new report from Pyramid Research.

"In 2011, Taiwan's mobile ARPS will fall 3% in local currency terms from 2010's NT$658 ($20.78) to NT$636 ($21.75), in large part driven by drops in voice telephony tariffs," indicates Daniel Yu, Associate Manager, Asia-Pacific at Pyramid Research.

In 2012, Pyramid expects ARPS to begin increasing again, reaching NT$653 ($23.85) by 2016.

The rising adoption of smartphones in Taiwan and the associated increase in the use of advanced data services will contribute to this increase. Chunghwa Telecom and Taiwan Mobile report smartphone ARPS levels of NT$1,261 ($43.10) and NT$1,659 ($56.70) in Q1 2011, respectively -- more than twice each operator's overall ARPS levels.

"Given the impact smartphones can have on ARPS, it is no surprise that all of Taiwan's operators have been focusing on promoting smartphone and other mobile computing devices in 2011," Yu adds.

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Tags: cagr  cagr  Taiwan