LG Shows Off Smartphone with a Display Designed for Use in the Sun

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­LG Electronics today announced the latest addition to the LG Optimus smartphone series: the LG Optimus Sol (LG-E730). Running on the Android 2.3 Gingerbread platform, the LG Optimus Sol offers 9.8mm slimness with a 3.8-inch "Ultra AMOLED" display.

Sol is named for its high clarity display which the company says will make on-screen content easy to see even in bright and sunny conditions. The new and improved Ultra AMOLED display has a two-fold advanced reflection rate compared to standard AMOLED displays, and reduces image quality degradation.

"The Optimus Sol stands out from its competitors as the most affordable 1 GHz Android smartphone with an AMOLED display," said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. "By introducing a no-nonsense phone that boasts one of the best displays on the market, we think we have a real winner for consumers looking for a subtle but visually stunning phone."

The device also uses an enhanced idle-based power management system that boosts battery life by 20 to 30 percent. With the Dark UI selected, the Optimus Sol utilizes less white light in order to extend the battery life performance. The phone includes a 5 megapixel camera for fast auto-shuttering, auto-focusing and shot-to-shot. Users can also take full advantage of multimedia connectivity via onscreen links to DLNA and Wi-Fi Direct.

This new handset will be introduced in Europe beginning mid-September, followed by roll-outs in Central and South America.

Pricing is still to be confirmed.

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LG Optimus Sol

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Tags: [lg]  [optimus]  [lg mobile]  [android]  [gingerbread]  [lg optimus]  [dlna

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