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Nokia Changes Media Buying Agency
Published on:
Nokia has terminated its long-standing media agency account with Wieden & Kennedy following a review of how its advertising is carried out. The handset manufacturer has switched to roster agencies Inferno and Fallon to handle its marketing spend.
Neil Christie, the Wieden & Kennedy managing director told Campaign Magazine: "Our work with Nokia has been a rewarding and challenging creative experience. We leave this partnership with tremendous respect for the Nokia brand and wish our friends at Nokia all the best and success for the future."
Nokia's vice-president for marketing creation Steven Overman said: "Wieden & Kennedy has supported us through a significant period in Nokia's development. The last six months has marked an important shift in our business strategy. This has naturally resulted in us continuing to evolve the relationships with our wide network of agency partners. I want to thank Wieden & Kennedy for its excellent work and contribution to Nokia's business."
The news follows recent reports that Nokia is planning an £80 million (US$128 million) marketing spend as it prepares to launch its first Microsoft powered smartphones later this year. The global advertising campaign is expected to start in October this year.
On the web: Campaign Magazine
Tags: [nokia]
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