Amobee Wins UK Mobile Advertising Contract
Published on: 28th Jul 2011
Note -- this news article is more than a year old.
Mobile advertising agency, Amobee has won a contract to manage the mobile ad inventory for IPC Media, one of the UK's largest consumer magazine publishers. IPC Media has chosen Amobee as its mobile ad server and Amobee mediation services to exclusively manage its interface with all mobile ad networks, serving tens of millions of ad impressions per month.
Under the new exclusive partnership, Amobee enables IPC Media to deliver premium advertising to its audiences through managing its advertising inventory and delivery for prominent titles such as Marie Claire, What's on TV, NME and InStyle.
IPC Media's internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media's remnant inventory to further maximize revenue opportunity across a proportion of IPC's brands. Currently, Amobee mediation services include over 35 ad networks and multiple demand-side platforms operating in over 200 countries.ork with a proven global mobile advertising leader," stated Miles Ross, IPC Media's Head of Mobile.
"The leading publisher in the world has joined the biggest mobile advertising company. We are proud to be associated with the great iconic brands IPC Media has built in the publishing world," said Trevor Healy, Amobee CEO.